Acquisition · Market profile
Bend, OR.
Is Airbnb profitable in Bend? Hand-compiled market profile — regulation, economics, saturation.
ADR (avg)
$185
Occupancy
64%
RevPAR
$118
In-depth analysis
Should you buy an STR in Bend in 2026?
Only with a transferable permit in hand. Bend has one of the strongest dual-season demand profiles in the U.S. Mountain West: summer river, mountain biking, breweries, hiking; winter Mount Bachelor skiing; year-round craft-beer tourism and outdoor culture. ADR sits at $185 with 64% occupancy (one of the highest in this guide) and a market score of 50/100. The score is so low because of one constraint: Bend’s permit cap and 250-foot density rule have effectively closed new STR permits in residential zones.
Regulation: where the city stands
The City of Bend’s Type II STR ordinance (the relevant category for most investors) requires:
- Type II permit for non-owner-occupied SFR in residential zones.
- 250-foot separation rule — no two Type II STRs within 250 feet of each other.
- Cap on total permits per zone — most zones are at or near cap.
- Type I permits (owner-occupied) — available with primary-residence requirement.
- Deschutes County (outside city limits) — different rules; verify.
- Sunriver / Sisters / Redmond — separate jurisdictions with separate (often more permissive) STR rules.
In practice: Bend Type II permits trade with the property at a meaningful premium. A residential SFR without an existing permit cannot legally be operated as a non-owner-occupied STR. The permit is part of what you’re buying.
The market by the numbers
| Metric | Bend | Comparison |
|---|---|---|
| Avg ADR | $185 | Strong mid-tier |
| Occupancy | 64% | Top-of-guide blended |
| RevPAR | $118 | Solid |
| Market score | 50/100 | Permit cap drags otherwise strong market |
Source: AirDNA-comparable industry averages. Demand is genuinely four-season — summer mountain biking and rafting, winter skiing, fall fly-fishing — which sustains occupancy through shoulder months better than most ski markets.
Submarkets that matter
- Old Town / Downtown Bend — walkable; brewery district; highest ADR; tightest permit constraint.
- Westside (Galveston, NW Crossing, Awbrey Butte) — popular residential; Type II permits scarce.
- Eastside / Pilot Butte — lower-cost basis; mid-tier ADR; Type II permits scarce.
- Sunriver (separate, in Deschutes County) — resort community; different rules; HOA-managed.
- Tetherow / Cascade Lakes area — destination-resort STR; HOA-permission-dependent.
The 3 mistakes buyers make here
- Buying a Bend residential SFR without a transferable Type II permit. It cannot legally operate as non-owner-occupied STR. Confirm the permit’s status and transferability with the City of Bend Community Development Department before offer.
- Underwriting Sunriver as Bend. Sunriver is a separate, HOA-resort community with different STR rules and a different demand profile. The pro formas don’t translate.
- Missing the wildfire-insurance reality. Central Oregon wildfire seasons (2020-2024) have hardened insurance markets and triggered carrier withdrawals. Get a bound STR insurance quote before inspection.
What to do next
- Verify Type II permit status with the City of Bend STR program before offer.
- For Sunriver: confirm STR allowance with Sunriver Owners Association.
- Run Market Score and Comp Analyzer within the same submarket.
- Get a bound wildfire + STR insurance quote inside the inspection window.
- Use DSCR Loan Calculator and Year 1 Cash Needs.
- Read Reading an STR Ordinance Before You Buy.
Not investment advice. Verify all regulatory, tax, and insurance information with local authorities and licensed professionals before committing capital.
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