Acquisition · Market profile
Cape Cod, MA.
Is Airbnb profitable in Cape Cod? Hand-compiled market profile — regulation, economics, saturation.
ADR (avg)
$281
Occupancy
62%
RevPAR
$174
In-depth analysis
Should you buy an STR in Cape Cod in 2026?
Yes, with town-specific underwriting. Cape Cod is one of the strongest seasonal STR markets in the country: $281 ADR, 62% occupancy, $174 RevPAR, 95/100 market score, tier-A saturation. Demand is drive-to from Boston, NYC, and the broader Northeast. The complication: “Cape Cod” is 15 towns, each with its own STR ordinance, registration regime, and code-enforcement posture. Underwriting starts with picking the town.
Regulation: where the city stands
- Massachusetts state STR registration — required statewide since 2019; state rental tax (5.7%) + local option (up to 6%) + community impact fee in some towns.
- Town-level ordinances — vary widely. Provincetown, Falmouth, Wellfleet, Truro, Chatham, Orleans, Yarmouth, Dennis, Brewster, Eastham, Harwich, Mashpee, Sandwich, Barnstable, Bourne each have their own rules.
- Community impact fee — adopted by some towns (3% on professionally-managed STRs).
- Wastewater Title 5 — Cape Cod has aggressive septic requirements that affect bedroom-occupancy caps.
See the MA DOR room occupancy tax registry and individual town clerk pages.
The market by the numbers
| Metric | Cape Cod | Notes |
|---|---|---|
| Avg ADR | $281 | Premium Northeast |
| Occupancy | 62% | Summer-anchored |
| RevPAR | $174 | Top-tier |
| Market score | 95/100 | Among best |
| Saturation tier | A | Under-built |
Submarkets that matter
- Outer Cape (Provincetown, Truro, Wellfleet) — premium pricing; cultural draw; Provincetown has the strongest year-round.
- Mid-Cape (Brewster, Orleans, Chatham, Harwich) — family leisure; premium SFR.
- Lower Cape / Upper Cape (Falmouth, Bourne, Sandwich) — closer to mainland; lower ADR; less seasonal.
- South Shore beaches (Dennis, Yarmouth) — family-density market.
The 3 mistakes buyers make here
- Underwriting “Cape Cod” as one market. Each town’s ordinance, tax stack, and septic rules differ. Pick the town first, then the property.
- Skipping the Title 5 septic review. Massachusetts septic rules cap bedroom occupancy and constrain renovation. Major variable.
- Modeling year-round occupancy. Most of Cape Cod is summer-anchored. Outer Cape and Provincetown have year-round shoulder; the rest do not.
What to do next
- Identify the target town first; pull the town-specific ordinance and tax stack.
- Confirm Title 5 septic status and bedroom occupancy cap before EMD goes hard.
- Run Comp Analyzer within the same town.
- Get a bound STR + flood + wind insurance quote and use it in DSCR Loan Calculator.
- Use Year 1 Cash Needs with off-season carry modeled.
- Read Massachusetts STR Tax Stack 2026.
Not investment advice. Verify all regulatory, tax, and insurance information with local authorities and licensed professionals before committing capital.
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Last reviewed · Estimated — community-sourced · Population 225,000
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