Acquisition · Market profile
Chicago, IL.
Is Airbnb profitable in Chicago? Hand-compiled market profile — regulation, economics, saturation.
ADR (avg)
$171
Occupancy
60%
RevPAR
$103
In-depth analysis
Should you buy an STR in Chicago in 2026?
Conditionally. Chicago is one of the most regulated and most-taxed STR markets in the country. ADR is $171, occupancy 60%, RevPAR $103, market score 46/100. The unit economics work in a few specific neighborhoods near downtown, the airport, or major event venues — but ward-by-ward restrictions and a stacked tax burden eat margin elsewhere.
Regulation: where the city stands
City of Chicago STR ordinance:
- Shared Housing Unit registration required for every STR; license fee per unit.
- Restricted Residential Zone list — entire wards or precincts can opt out of STR via local petition; check the parcel against the Restricted Residential Zone map before offer.
- Primary-residence preference — non-primary-residence STR is harder to license in some districts.
- Hotel Accommodations Tax 4.5% + Vacation Rental Surcharge 6% + state and county lodging taxes — total stack can exceed 17%, among the highest in the US.
- Strict enforcement — fines and registration revocation are real.
Cook County rules add additional layers for unincorporated parcels. Illinois state-level: no separate STR ban, but the city’s regime is the binding constraint.
The market by the numbers
| Metric | Chicago | Comparison |
|---|---|---|
| Avg ADR | $171 | Modest for major city |
| Occupancy | 60% | Steady |
| RevPAR | $103 | Thin per night |
| Market score | 46/100 | Below average |
Demand: business travel, conventions (McCormick Place), Wrigleyville (Cubs), United Center (Bulls / Blackhawks / concerts), Lollapalooza, Taste of Chicago, downtown tourism. Demand is large but the per-night rate is low for the cost basis.
Submarkets that matter
- River North / Streeterville / Gold Coast — premium ADR, business-traveler demand, condo-heavy, often restricted.
- Wrigleyville / Lakeview — event-driven, Cubs and concert spikes.
- West Loop / Fulton Market — newer condo, dining-destination demand.
- Near O’Hare (Rosemont) — separate municipality, separate rules, business traveler.
- South Loop / Bronzeville — cheaper basis, McCormick Place adjacency.
The 3 mistakes buyers make here
- Buying without checking the Restricted Residential Zone map. Entire blocks can be opted out of STR.
- Underwriting without the full tax stack. The Vacation Rental Surcharge stacks on the Hotel Accommodations Tax — total tax burden routinely exceeds 17%.
- Treating Chicago as a single market. The city is 77 community areas; STR economics differ wildly between River North and South Shore.
What to do next
- Pull the City of Chicago Shared Housing Unit registration and verify zone eligibility.
- Verify Cook County rules where applicable.
- Run Market Score and Comp Analyzer at the neighborhood level.
- Model with the DSCR Loan Calculator using the full tax stack.
Not investment advice. Verify all regulatory and tax information with local authorities and licensed professionals before committing capital.
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Last reviewed · Estimated — community-sourced · Population 2,693,976
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