Acquisition · Market profile
Provincetown, MA.
Is Airbnb profitable in Provincetown? Hand-compiled market profile — regulation, economics, saturation.
ADR (avg)
$248
Occupancy
64%
RevPAR
$159
In-depth analysis
Should you buy an STR in Provincetown in 2026?
Yes for buyers who understand the cost stack. Provincetown’s revenue side is excellent — a globally-known summer destination, walkable, deeply seasonal Cape Cod brand, strong shoulder-season events (Carnival Week, women’s weeks, Halloween). The challenge is the cost side: ferry-dependent supply chains, stacked Massachusetts taxes, and acquisition-cost growth that has outrun rate growth.
Regulation: where the city stands
- Town of Provincetown requires STR registration with the town and Cape & Islands clerk.
- Massachusetts lodging tax stack is the most important number for buyers:
- State excise: 5.7%
- Local option: up to 6% (Provincetown is at the maximum)
- Cape & Islands water protection fund: 2.75%
- Community impact fee: 3% (on professionally-managed STRs)
- Combined effective tax: typically 14.45% to 17.45% depending on management structure
- Owner-occupant exemption can apply if the unit is part of a 2- or 3-family where the owner occupies one unit — narrow and specific.
See Massachusetts Department of Revenue’s room occupancy excise guidance for the current stack and exemption rules.
The market by the numbers
| Metric | Provincetown | Cape Cod (avg) | Kennebunkport |
|---|---|---|---|
| ADR | $248 | $295 | $317 |
| Occupancy | 64% | 62% | 59% |
| RevPAR | ~$159 | ~$183 | ~$187 |
ADR is below the broader Cape Cod average because of inventory mix (smaller units, condo-heavy). Occupancy is stronger because the season runs deeper.
Submarkets that matter
- Commercial Street / East End — walkable to the action, premium ADR, condo-heavy.
- West End / Far West — quieter, slightly more residential, lower acquisition.
- Beach Point — outer harbor, motel-conversion condos, lower acquisition.
- Truro (adjacent) — separate town, more single-family inventory, different town STR rules.
The 3 mistakes buyers make here
- Forgetting the community-impact fee. Professionally-managed STRs pay a 3% surcharge on top of the rest of the stack.
- Underwriting 12 weeks across 52. The off-season is genuinely off.
- Buying a “P-Town address” parcel that’s actually in Truro. Verify the town line.
What to do next
- Pressure-test the tax-adjusted yield in /comp-analyzer/.
- Score the market: /market-score/.
- Financing: /dscr-loan-calculator/.
- Year-one cash: /year-1-cash-needs/.
Not investment advice. Massachusetts occupancy tax stack is unusually heavy — confirm the current rates and exemptions before underwriting.
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Last reviewed · Estimated — community-sourced · Population 2,961
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