Acquisition · Market profile
Stowe, VT.
Is Airbnb profitable in Stowe? Hand-compiled market profile — regulation, economics, saturation.
ADR (avg)
$303
Occupancy
61%
RevPAR
$185
In-depth analysis
Should you buy an STR in Stowe in 2026?
Yes — Stowe is one of the strongest Northeast STR markets when underwritten honestly. ADR $303, occupancy 61%, RevPAR $185, market score 89/100. Stowe Mountain Resort, the historic Mount Mansfield region, and one of the best fall-foliage windows in the country produce two clean revenue peaks with a meaningful holiday-and-summer base in between.
Regulation: where the city stands
Stowe and Vermont STR rules:
- Vermont statewide STR registry (2024) — annual registration; modest fee; real tax-collection compliance layer.
- Town of Stowe — broadly permissive; no permit cap; standard local-contact requirement.
- Vermont Rooms and Meals Tax 9% + Stowe’s 1% local option = 10% on lodging.
- Vermont Land Gains Tax can apply on rapid resale.
Vermont state-level: Act 76 and successor legislation continue to layer registration and tax-collection enforcement onto STR. No bans, but expect more disclosure over time. Most Stowe-area condo-hotel HOAs handle compliance and tax remittance for participating units.
The market by the numbers
| Metric | Stowe | Comparison |
|---|---|---|
| Avg ADR | $303 | Top NE ski / foliage |
| Occupancy | 61% | Two-season balance |
| RevPAR | $185 | Top Northeast |
| Market score | 89/100 | Exceptional |
Demand: December-March ski (with Christmas / New Year and Presidents Day Week premium), late September-October foliage (the second peak), July-August summer hiking and Ben & Jerry’s tourism. April-May mud season is the deepest soft window in Vermont.
Submarkets that matter
- Mountain Road (Route 108) corridor — between Stowe Village and the ski resort, prime location, condo-heavy.
- Stowe Village — walkable downtown, summer-and-foliage premium.
- Spruce Peak / Mountain Lodge — ski-in/ski-out condo-hotel, rental-pool managed.
- Notchbrook / Trapp Family Lodge area — quieter, higher-end SFR.
- Morrisville / Waterbury (off-mountain) — cheaper basis, longer commute.
The 3 mistakes buyers make here
- Underwriting mud season at the blended occupancy. April-May can run under 25%. Reserve cash.
- Buying off-mountain expecting Mountain Road ADR. Location to the lifts is the single biggest pricing variable.
- Missing the Vermont state STR registry. Required as of 2024; non-registration is a fine and back-tax exposure.
What to do next
- Register with the Vermont Statewide STR Registry at acquisition.
- Pull the Town of Stowe STR posture and confirm zoning.
- Run Market Score and Comp Analyzer.
- Use Year 1 Cash Needs with deep mud-season reserves.
Not investment advice. Verify all regulatory and tax information with local authorities and licensed professionals before committing capital.
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Last reviewed · Estimated — community-sourced · Population 5,064
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